I have collaborated with
ICA's Self - Check out
Organized, planned, and executed user research and usability testing
Analyzed user behavior concerning digital solutions improvements
In stores fieldwork running interviews following different research methodologies
H&M's Partner Fidelity
Promoting credibility through sustainable resources
Copywriting lead in sprint assuring the brand s message was engaging through channels
Givewatts New Platform
Assessed the website information architecture finding opportunity for improvements
Redesign the user workflow to a much shorter, clear, and seamless one based on user research
Provided transparency in the product journey through workshops with client
A little more
I know what you’re thinking: “Escobar?”I assure you there are no connections whatsoever...
Now that we got that out the way, let me tell you that I strongly believe my background in Audiovisual communication helped me getting the tools to analyze users' behaviors. I like to think of myself as a master of the "behind the scenes” and I strive for new opportunities so I can keep on learning and growing professionally.
If you want to talk about any of these topics and also, how much I´ve learned while studying at Hyper Island, reach me out!
Oh btw, recently I...
Became a member of the Interaction Design Foundation
Completed a course on User Research – Methods and Best Practices
Started a course on How to Design for Augmented and Virtual Reality