Member benefits

OVERVIEW

 

H&M is one of the largest and biggest retail fast-fashion companies in the industry, being present in more than 74 countries with over 5000 stores.

THE CHALLENGE

 

In a 3-day Sprint, my team and I needed to create a solution that will sustainably increase the brand’s credibility through giving initiatives targeted to members. 

MY ROLE

UX Designer

Copywriter

RESEARCH

IDEATION

FINAL RESULT

How might we create a solution focus on having the members engaged in the sustainable materials process, helping in the development of sustainable startups related to the fast fashion industry?

RESEARCH

Companies have already succeeded in creating crowdfunding models, whereby users have the option of investment in the company or project itself via equity or debt, rather than receiving ‘gift’ for their support courtesy of the rewards model.” 

 

IDEATION

I took the initiative of leading the ideation process with a focus question: How might we reward members for making sustainable choices?

STEPS IN  IDEATION

🤯

BRAIN DUMPING

Quantity over quality.

Let the crazy ideas come to life.

🗂️

CLUSTERING

Creative minds have a lot in common; alike ideas were put together to be one.

📊

PRIORITIZATION MATRIX

For feasibility and implementation.

👩‍💼

ELEVATOR PITCH

Ideas meter.

I saw this as a filter.  We needed to "buy" our solution first.

GUIDELINES

Being able to implement the solution in the current retail environment.

A solution that has the most potential for driving a positive impact on people and our planet.

Supporting the solution with relevant data that gives insight to the customers.

A novelty in the concept. What is new/disruptive in our approach that will make customers engaged.

FINAL RESULT

Invest in organically grown fabrics manufactured ethically and eco-friendly transportation with membership points.

HelloxPartner 

You don't need to be a millionaire in order to fund a company 

 

You don't need to have deeper knowledge in investments

 

You just need to want a more sustainable future... 

   

 H&M BENEFITS

   

Customer survey

A sustainable

fashion brand

Relevant

business-partners

   

CSR

   

MEMBER BENEFITS

Expansion of sustainable startups

Stock in H&M points

Take part of H&M decision making

DELIVERABLES

OTHER

Launch Campaign; including channels for distribution and social media strategy.

Business plan.

Data & Insights backing up our solution.

Winner idea 

H&M Sprint 2020 - Sustainable fashion

Do you have any feedback? Still curious?

Let's connect!

© 2020 by Sandy Escobar
Tel: (+46) 072 910 61 08