H&M is one of the largest and biggest retail fast-fashion companies in the industry, being present in more than 74 countries with over 5000 stores.
In a 3-day Sprint, my team and I needed to create a solution that will sustainably increase the brand’s credibility through giving initiatives targeted to members.
How might we create a solution focus on having the members engaged in the sustainable materials process, helping in the development of sustainable startups related to the fast fashion industry?
STEPS IN IDEATION
Quantity over quality.
Let the crazy ideas come to life.
Creative minds have a lot in common; alike ideas were put together to be one.
For feasibility and implementation.
I saw this as a filter. We needed to "buy" our solution first.
Being able to implement the solution in the current retail environment.
A solution that has the most potential for driving a positive impact on people and our planet.
Supporting the solution with relevant data that gives insight to the customers.
A novelty in the concept. What is new/disruptive in our approach that will make customers engaged.
You don't need to be a millionaire in order to fund a company
You don't need to have deeper knowledge in investments
You just need to want a more sustainable future...
Expansion of sustainable startups
Stock in H&M points
Take part of H&M decision making